2005: Sitting on the PR committee for the San Diego Center for Community Solutions, Jessica Johnson learns about a rape case that happened in Italy. Moved by the ridiculous basis on which the courts overturned the conviction, and alarmed also by the fact that the case occurred just 6 years prior, Johnson is inspired to act. After hearing of the grassroots campaigns born from that case, Johnson and her business partner recognize the gravity, power and importance of the movement and decide to create their own grassroots effort.
2006: Jeans 4 Justice (J4J) launches as a fashion show, attracting sponsors like Chip & Pepper, Naughty Monkey and DYG Cosmetics. Because of its unique fusion of art, fashion and philanthropy, J4J is embraced by local trend setters and taste-makers alike. The event attracts 900 guests, 40 nationally and internationally recognized artists and fashion designers, and extensive coverage from leading press outlets.
2007: The Jeans 4 Justice show goes from “urban underground” to “high society,” moving the event to a beautiful estate in Rancho Santa Fe. Adding new components such as an outdoor gallery and a powerful speech by Kathryn Keats, J4J grows in year two with more designers, artists, and prominent community figures participating and speaking out against sexual violence. The tremendous success creates a new sense of urgency and purpose for the J4J movement.
2008: Jeans 4 Justice transitions from an event-based campaign to non profit public benefit organization and takes the stage in a series of fashion-forward events and shows. Creating new partnerships, new relationships, and new opportunities to educate, J4J begins a new journey guided by its signature equation: AWARENESS + EDUCATION = PREVENTION.
2009: Jeans 4 Justice grows its team with a new board of directors and advisors, while focusing on new targeted campaigns. J4J is nominated in the First Annual Classy Awards. J4J partners up with THREAD and students from the San Diego Art Institute to help propel its mission. Justice in Motion and Jeans 4 Justice Campus are born.
2010: Jeans 4 Justice gears up for tremendous growth building new partnerships with some of the nation’s most effective and well-respected organizations. J4J continues to grow and expand awareness campaigns as a vehicle to empower students and survivors. Additional education programs for sexual assault prevention are planned for implementation in high schools and colleges throughout the country.